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Matte, moisturising or liquid lipstick: which one is for you?

Every lipstick type has a different feel and staying power. The difference between matte, moisturising, liquid lipstick and gloss, and when to choose each.

Lipstick is the fastest way to change a look, but its type decides how it looks and how long it lasts. A quick guide to choosing.

Matte lipstick

Rich colour with no shine that lasts a long time, great for occasions and long days. Because it can feel dry, apply a light lip balm first and wait a minute.

Moisturising lipstick

Soft, creamy texture with a light shine, comfortable for every day and for dry lips. It lasts less than matte, so reapply after eating.

Liquid lipstick

Applied with its own wand for strong colour and a precise edge. Creamy liquid lipstick feels soft and comfortable while giving clear colour.

Lip gloss

Shine and shimmer: lovely alone for a soft look, or on top of lipstick in the centre of the lips for a fuller look.

Tips for longer wear

  • Line your lips with a liner close to the lipstick shade and fill them in lightly first.
  • Apply one coat, blot gently with a tissue, then apply a second coat.
  • Choose nude and pink for daytime, red and berry for the evening.

From Ahla

AHLA Matte Lipstick, AHLA Moisturising Lipstick, AHLA Creamy Liquid Lipstick and AHLA Liquid Lipstick in all shades, with AHLA Lip Liner Pencil and AHLA Shimmering Lip Gloss.

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